Lidl has snatched Waitrose’s crown as the UK’s seventh biggest supermarket, figures show.
The German-owned discounter grew its market share to a record 5.2% in the three months to mid-August, said number crunchers at Kantar Worldpanel, with Waitrose achieving 5.1%.
Aldi, which has a 7% market share, and Lidl have targeted Waitrose’s shoppers by launching upmarket ranges at budget prices.
All four of Britain’s biggest grocers managed a growth in sales for the fifth consecutive period, a run of collective success not seen since 2013.
However, pressure from the discounters means they now account for 69.3% of the UK grocery market, down from 76.3% five years ago.
The top ten biggest supermarket chains in the UK
- Tesco (27.8% market share)
- Sainsbury’s (15.8%)
- Asda (15.3%)
- Morrisons (10.4%)
- Aldi (7%)
- Co-op (6.3%)
- Lidl (5.2%)
- Waitrose (5.1%)
- Iceland (2.1%)
- Ocado (1.4%)
Tesco saw overall sales grow by 3% but its market share fell to 27.8%, while Morrisons increased sales by 2.6% as its market share dropped slightly to 10.4% and Sainsbury’s sales rose by 2% as its share fell to 15.8%.
Asda sales were up 1.4% during the quarter, and Waitrose’s market share held steady at 5.1% as it increased sales by 2.8% year on year, continuing an unbroken run of growth since March 2009, but the Co-op’s sales declined by 0.4% as its market share fell to 6.3%.
Fraser McKevitt, head of retailer and consumer insight at Kantar Worldpanel, said: “Lidl is growing sales 40% faster with families than with households without children.
“Families tend to buy more items each time they shop, so strong growth with this demographic has helped Lidl to increase its average basket size year on year.”
Lidl’s latest bid to lure custom is a fashion range by supermodel Heidi Klum which launches next month, with prices from just £4.99.